Franchise operation

Standardized and standardized operation

Standardization and standardization are the foundation of the operation and management of the specialty store. The specialty store makes the complexity and management organized, systematic and standardized through a reasonable operation process, which reduces subjective arbitrariness, improves work efficiency, and facilitates the inspection of the work of personnel at all levels. And assessment.

1. Store location

Location principle: adapt to customers, safe and convenient

In view of the low attention of paint products, the rationalization of users' purchase behaviors, and the purchase behaviors are influenced by the recommendations of colleagues, classmates, friends and relatives, neighbors and decoration companies, painters, the location of the store is also very important.

① "User-centric"

According to the needs and desires of the target user, select the address of the store. Generally, paint users like to go to the paint street, building materials market, decoration market or other places where paint is concentrated. Therefore, the choice of the paint store should be:

a. Paint a street;

b. Building materials market, decorative materials market;

c. Dense locations in paint shops.

②Safe and convenient

Safety includes: the safety of customers, such as whether the traffic outside the store is safe, whether the passage in the store is smooth, whether the facilities in the store pose a threat to the safety of the customers, and whether the store has sound fire prevention facilities. Convenience includes: the convenience of parking (parking of delivery vans and shopping vehicles), whether the design of entrances and exits is convenient for customers to enter and exit, and whether the product display allows customers to see at a glance and is easy to select, convenient to purchase; product packaging, display, display and cash register Whether the job has proper operation space, etc.

2. Store staffing

The sales system of Tufeng Chemical Store should be equipped with at least two shopping guides, and the number of business representatives can be 5-20 according to the size of the area, and 1-2 technical personnel. In addition, there should be a dedicated person responsible for account processing and warehouse management. The functions of the warehouse manager are:

①Receipt: When accepting the received product, ask the driver for a purchase order or delivery note to reject more than the content of the order, and enter the warehouse receipt; for products with serious damage, you should refuse to enter the warehouse and place a note on the order Clear the reason, quantity and variety.

② Commodity storage: label the goods received, store, sort and store them according to the commodities.

③Distribution: With the expansion of the distribution network, deliver to various branches and distributors as needed; prepare delivery vehicles at any time, so that customers can make timely delivery after purchasing.

④ and accurately reflect the stock of goods.

⑤ Perform statistical analysis on profit and loss commodities.

⑥ Ensure that the best-selling commodities are put into the warehouse and out of the warehouse first, and keep the storage and transportation smooth.

⑦ When the specialty store needs to return or exchange the goods due to poor sales or other reasons, contact the regional manager in advance and report to the company headquarters for approval according to the contract.

3. VI visualization system of specialty stores

① Computer renderings of large specialty stores and small specialty stores.

② The basic system of brand logos, standard characters, standard colors, etc. of specialty stores is VI.

③Application systems such as business paper, packaging, transportation, uniforms, POP and flags are VI.

4. The indoor identification system of space design is standardized and standardized.

5. Standardization and standardization of displayed commodities.

① Dominant display merchandise

Latex paint for interior and exterior walls: divided into high-end top series, mid-high luxury series, mid-range standard series and economic series.

Polyester wood lacquer: divided into high-end top series, mid-to-high-end luxury series, mid-range standard series and bulk series.

② Supporting display merchandise

Water-based wood paint, all-purpose glue, white latex, special putty powder, special putty glue, etc.